Folloze

Folloze is an excellent tool for orchestrating account-based marketing strategies, launching 1-off and long-term nurture campaigns, managing content, and using engagement reports to plan specific follow-up touch points.

It's perfect for anyone looking to engage with a targeted audience in a unique way, regardless of where the end user lives in the world. Folloze is great for companies that are looking to expand their engagement efforts outside of traditional tactics (web/social/print/etc.). It's a complementary platform that will help take your other tactics to the next level.

Folloze is a solid tool for creating personalized experiences and micro-targeted campaigns. Being able to deliver a ton of information, content, and/or useful links based on specific segments or personas. Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments.

Folloze is great for account-based marketing initiatives and gives me many options for customizing advertising journeys, including the copy, images, and content available on a microsite. It makes it easy to adjust these things on the fly and even has the ability to send emails directly out of that platform itself.

Folloze is absolutely fantastic when it comes to leveraging an existing pool of marketing content and tailoring the visitor experience to provide the most relevant pieces of that content. Generating a board is simple and intuitive; you are also able to quickly upload content or even host a simulative webinar right on a Folloze board.

Building a custom web page has always required a skilled web developer, graphic designer, copywriter, and more. With Folloze, any sales or marketing person can build a breathtaking webpage in minutes, all on their own. The Folloze interface is point-and-click, easy to use, and great for non-technical people. After you build your custom board (mini-webpage) and send it out to your partners or customers, you can see detailed reports on who all viewed the board, what assets were viewed, interacted with, or downloaded, and how much time was spent on the pages. We've used Folloze for traditional campaigns, product launches, trade show pushes, account-based marketing, and so much more. For one software to give us the power to do all of that, we are happy, to say the very least.

Folloze is well-suited for technology companies that need to offer a visual for the latest in technology.

It is great for personalised content but for people who don't work with the tool day in day out (salespeople), it could be challenging as it is not as intuitive as other landing page tools.
It is a great tool for marketing - but the integration with sales has been a bit challenging

Folloze is very easy to use, great for building out campaigns, and can make changes quickly. Their support team is great as well if you encounter any issues. There are times when certain personalization is limited, but the support team tries their best to find an alternative. It would be great to see some "shared or sample" templates to use or sample to see the different options that the board can be made.

Folloze is well suited for my exact type of team. A very small group with a lot of ABM efforts to get off the ground. We have many, many target accounts that need a personalized microsite for us to sell to them, and Folloze allows us to do that without outside help.

We've used Folloze boards to support our sales team at events, most frequently. We typically will set up a page/board for pre-event solicitations, and then we'll set up another page that can be used during the event where the content and the CTA are a little different. Setting up the boards is very fast, and we embed Marketo forms for lead capture, which has also been very easy to do. Then we're able to retarget visitors or collect additional information about people who might visit the page but who don't fill out the lead capture form because we have the tool hooked into our Dun and Bradstreet Rev.Up tools. This flow has been very helpful for identifying new leads.

We also use Folloze boards for digital ad campaigns, which has been great.

We've found that Folloze is best for running promotions, or for event-based marketing. I could see Folloze not being appropriate for things like being the primary host for things like blogs.

Overall, Folloze is a great platform to use for the entire company. It is a great opportunity to unify the sales and marketing team to present hyper personalized pages for your prospects/clients. We see a ton of success when you're looking to push some open opportunities over the finish line by giving your prospects that special touch. It's also a perfect platform to be able to track who is interested in your content and story. Since it's so user-friendly you can pivot and shift quickly to always stay as current as possible.

Folloze has been very successful when used for specific sales opportunities to showcase similar use cases/success stories and for our partners to have a specialized page catered to them.

We've enjoyed using Folloze and feel it's been a great tool for us. We struggled to gain useful insight on the boards we launched initially because none of the users were identified. We ran ads to the boards and Folloze was unable to identify any of the users that visited the boards. We've subsequently had better success when running email campaigns from within Folloze. Things have been improving and we're really liking the 3.0 designer.

Folloze has allowed us to quickly create multiple landing pages and add personalizations to those pages. We have found value in using Folloze to reach our targeted audiences. There are design limitations that deter us from using Folloze for some of our marketing functions where the polished look of the page is important and where we wanted to arrange the layout of the page in a way that was not supported by the platform. Folloze announced a new UI that would address some of those limitations, but it has not been released to customers yet. This may solve some of the frustrations.

Overall, Folloze is a great tool that our company is using more and more each day on a wider scale. The ease of use to manage, enable others, and create customization boards is a 10 out of 10. I love that we can create email campaigns, integrate with other email tools we have in place, and also confirmation emails for event follow-up. I appreciate being able to review exactly what people review and share trackable links with a touch of a button. I love this tool, I enjoy being enabled further (I still have more to learn), and I find it simple to enable others.

Folloze helps you in prospecting and getting content out fast to your clients

This product is great for Product Landing Pages, Gated Content Pages, and Event Registration Pages. There is work I'm sure being done to integrate better with hybrid event providers. It is great for intent targeting, and account sprint activations. I would say the platform is in the midst to ensure the product is less of a resource hub and more of an indistinguishable intelligent content experience that looks no different from a corporate webpage - but more agile.